Dual Degree Program in Technology & Management (T&M-DDP)’s corporate consulting project "Google and Open Data Strategy for PCCW-HKT by TalentLabs" (TEMG4950K) has come to a successful conclusion with a final presentation on May 4, 2023. The project was a collaboration between PCCW-HKT, Google Cloud Hong Kong, and TalentLabs, which challenged students with four aspects of their businesses: CSL/1O1O, digital OOH marketing, DrGo, and smart city.
Under the guidance of Prof. Betty LIN, course instructor and Associate Director of T&M-DDP, Prof. Pedro SANDER, Co-Director of T&M-DDP, and mentors from the above organizations, student-consultants utilized Google Cloud technology and datasets from the government and PCCW-HKT to develop solutions that address emerging market demands facing each business unit. The project sponsors were impressed with the students' ability to leverage data and apply the latest AI technology to solve real-world problems and commercialize their solutions.
After thorough consideration by a judging panel consisting of subject experts from the organizations, Team 1 "Next Level" for DOOH Marketing and Team 2 "Apollo Consulting" for DrGo were selected as the best performing teams.
A big thank you to all judges for the valuable feedback, and to our mentors, PCCW-HKT's Dr Chung NG, Mr Samuel IP, Ms Christy CHAN, and Mr Jack LAU; Google Cloud’s Mr Roy CHEUNG, Mr Herman MAK, Mr Jim NG and Mr Kwunhok CHAN; and TalentLabs’ Mr Darren CHIU for guiding our students throughout the semester! Last but not least, a special shoutout to Mr Andy TSUI for sponsoring JBL speakers and earbuds for our MVP winners.