With 113 years of history, Li & Fung contributes to 70% of world’s fashion products. Recent global pandemic and advancements in technology have accelerated the pace of change for this industry from external shifts in consumer behaviour to internal shifts in supply chain and business models. Li & Fung R&D team has anticipated such industry shifts with a comprehensive digital solution, but how should they best bring these capabilities to market? To solve this case challenge, 16 students from Dual Degree Program in Technology & Management (T&M-DDP), Environmental Management & Technology (EVMT), and other UG programs like Global Business (GBUS), World Bachelor in Business (WBB), Biotechnology & Business (BIBU) etc. met domain experts from fashion companies and became familiar with leading edge software such as 3D fabric scanning and rendering, avatar and digital mannequins, AI/ML for decision makingto to develop Go-to-market strategies for Li & Fung’s digital platform and services for designated markets. It is an experiential learning course through problem-solving using consulting techniques, advance technologies and business strategies for a real client.   

The final presentation was held on 9 December 2020. 4 teams of student consultants presented their Go-to-market strategies to a judging panel including Mr. Darren PALFREY, Chief Digital Officer, Ms. Emilie HO, Head of Digital Products, Ms. Idy LEE, SVP of Digital Services, Mr. Paddy GOODBURN, Chief Digital Strategies & Innovation from Li & Fung Ltd. and Mr. Johnny LIN, President of Title Nine Corp.

The winning team Descendents consisted of Kevin SZE, Max PRINTZ, Pitch LIEWCHANPATANA and Shelly ZHOU delivered Go-to-market strategies for American east-coast market.