TEMG4950N “LLM+RAG for Digital Transformation of Viu Marketing”

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TEMG4950N “LLM+RAG for Digital Transformation of Viu Marketing”

18/03/2025

Months of hard work culminated in a successful finale for Dual Degree Program in Technology & Management (T&M-DDP)'s TEMG4950N “T&M Corporate Consulting Project: LLM+RAG for Digital Transformation of Viu Marketing”, with a grand presentation at Meta Office on November 29, 2024.

Sponsored by Meta (Facebook) and Viu International, this project focused on enhancing Viu's digital marketing strategies across 25 markets. Students developed a digital transformation plan and solution prototype using Meta Llama 3 and other tools to revolutionize push notification campaigns.

Team 1 "METAfication for Hong Kong" and Team 2 "Permistus for Thailand" earned top honors from a distinguished panel including experts from Viu and Meta. Special thanks to Prof. Betty LIN and Viu mentors for their invaluable guidance.

Gratitude to mentors Ms. Alice KWOK, Mr. Ian MAK, Mr. KEE Chee Yau, and Mr. Andy CHAN, as well as the esteemed judges for their support and feedback. A big shoutout to Meta (Facebook) and Viu International for their sponsorship!